Options here could include:

• Collect a registration
• A 20 second video speaking only to the specific issue or topic
• Select a geography and show
  • incentives and/or regulations we know about
  • an example for a medium-size building of each type for each part of the country
• Select a building type and we show a mockup of a building, the savings, the control, etc.
• Have a fine calculator (use one that is available or maybe create a basic one just to capture their info)
  • https://www.be-exchange.org/calculator/
  • https://rpac.net/local-law-97